Try the powerful search:
Selected WPSN searches:
Football Soccer Formula 1 Rugby Racing Golf Blogs Tennis
Why Maria Sharapova’s Image Overshadows Her Game
Published: June 5, 2012
When you see, hear or say that name you likely have a multitude of images and thoughts that rise to the brink of your mind.
For some, it may be that she was engaged in 2010 to Sasha Vujacic—the former Lakers’ guard whose basketball career flamed out about the same time the couple announced their engagement (not that Sasha was ever a star to begin with).
Some may go back to when she was the next big thing approximately 10 years ago at the age of 15 or 16.
Though no one would have talked about how hot she was prior to her turning 18 (yeah if you believe that you’re pretty gullible and have a bad memory), there’s little doubt people were excited about her future, and not just as a tennis player.
Of course Anna Kournikova was at her peak in terms of pop culture status right about the time Sharapova was coming up as a tennis player/future model/whatever the hell she wanted to be. Many assumed Sharapova’s plight would resemble Kournikova’s.
Few expected Sharapova to lack the on-court success of Kournikova, but clearly many were fascinated about the potential of Sharapova to win the hearts of customers in the most important target market: 18-49.
Make no mistake about it, advertisers were the ones who most anticipated Maria’s rise to stardom.
With her looks, ability to swing a racket with a smooth approach and the fact she spoke great English for someone of Russian descent, she was the ultimate marketing tool.
She could sell almost anything. It took a while, but as she grew older and grew more comfortable, Maria acquiesced to the demands of her audience. She’s successfully sold watches, cameras and magazines.
I admit I was stoked when she made an appearance in Sports Illustrated’s swimsuit issue in 2006. I even downloaded from iTunes the video of her photo shoot. Her SI appearance was a bi...
Article Source: Bleacher Report - Tennis
Latest News
- Former England Manager Graham Taylor Dies at Age 72
- Bruce Arena Names USMNT January Camp Invitees
- Karamoko Dembele Makes England U15s Debut After Playing for Scotland in November
- USMNT Watch: Bobby Wood Nets 1st Bundesliga Goal Since September
- Rugby Player Bruno Andres Doglioli Banned 3 Years for Tackling Female Referee
Sponsors
Bruins Tickets
The Boston Bruins are a professional ice hockey team based in Boston, Massachusetts. They are members of the Northeast Division of the Eastern Conference of the National Hockey League.
Red Wings Tickets The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan. They are members of the Central Division of the Western Conference of the National Hockey League.
Penguins Tickets The Pittsburgh Penguins are a professional ice hockey team based in Pittsburgh, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League.
New York Rangers Tickets play their home games at Madison Square Garden, they are one of the oldest teams in the NHL, having joined in 1926 as an expansion franchise, and are part of the group of teams referred to as the Original Six.
San Jose Sharks Tickets The San Jose Sharks are a professional ice hockey team based in San Jose, California, United States.
Toronto Maple Leafs Tickets The Toronto Maple Leafs are a professional ice hockey team based in Toronto, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League.
New Jersey Devils Tickets The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League.
Washington Capitals Tickets The Washington Capitals are a professional ice hockey team based in Washington, D.C.
Buffalo Sabres Tickets The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. They are members of the Northeast Division of the Eastern Conference of the National Hockey League. Get the Sabres and all of your NHL Tickets here.
NASCAR season is on of the most attended sports in the world. NASCAR Tickets to the best tracks is a must every year. Some of these tracks are: Talladega Tickets, Lowes Motor Speedway Tickets, Pocono Raceway Tickets, located in Ridgeway Virginia you have Martinsville Speedway Tickets and southern US you have two of the most popular Atlanta Motor Speedway Tickets and Texas Motor Speedway Tickets. Don't miss all the racing events this year!
Boston Red Sox Tickets The Boston Red Sox are a member of the Major League Baseball’s American League Eastern Division. Since 1912, the Red Sox's home ballpark has been Fenway Park. This is one of the hottest MLB Tickets sales of any team in the major league.
New York Yankees Tickets The New York Yankees are a professional baseball team based in the borough of the Bronx, in New York City, New York and are a member of Major League Baseball's American League East Division. Get tickets to one of the hottest games of the season Yankees Red Sox Tickets.
Chicago Cubs Tickets The Chicago Cubs are an American professional baseball team based in Chicago, Illinois. They are members of the Central Division of Major League Baseball's National League.
Phillies Tickets The Philadelphia Phillies are a Major League Baseball team based in Philadelphia, Pennsylvania. They are the oldest continuous, one-name, one-city franchise in all of professional American sports, dating to 1883.
Orioles Tickets The Baltimore Orioles are a professional baseball team based in Baltimore, Maryland.
Do you love wrestling? Get your WWE Tickets and WWE Survivor Series Tickets today!
Red Wings Tickets The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan. They are members of the Central Division of the Western Conference of the National Hockey League.
Penguins Tickets The Pittsburgh Penguins are a professional ice hockey team based in Pittsburgh, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League.
New York Rangers Tickets play their home games at Madison Square Garden, they are one of the oldest teams in the NHL, having joined in 1926 as an expansion franchise, and are part of the group of teams referred to as the Original Six.
San Jose Sharks Tickets The San Jose Sharks are a professional ice hockey team based in San Jose, California, United States.
Toronto Maple Leafs Tickets The Toronto Maple Leafs are a professional ice hockey team based in Toronto, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League.
New Jersey Devils Tickets The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League.
Washington Capitals Tickets The Washington Capitals are a professional ice hockey team based in Washington, D.C.
Buffalo Sabres Tickets The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. They are members of the Northeast Division of the Eastern Conference of the National Hockey League. Get the Sabres and all of your NHL Tickets here.
NASCAR season is on of the most attended sports in the world. NASCAR Tickets to the best tracks is a must every year. Some of these tracks are: Talladega Tickets, Lowes Motor Speedway Tickets, Pocono Raceway Tickets, located in Ridgeway Virginia you have Martinsville Speedway Tickets and southern US you have two of the most popular Atlanta Motor Speedway Tickets and Texas Motor Speedway Tickets. Don't miss all the racing events this year!
Boston Red Sox Tickets The Boston Red Sox are a member of the Major League Baseball’s American League Eastern Division. Since 1912, the Red Sox's home ballpark has been Fenway Park. This is one of the hottest MLB Tickets sales of any team in the major league.
New York Yankees Tickets The New York Yankees are a professional baseball team based in the borough of the Bronx, in New York City, New York and are a member of Major League Baseball's American League East Division. Get tickets to one of the hottest games of the season Yankees Red Sox Tickets.
Chicago Cubs Tickets The Chicago Cubs are an American professional baseball team based in Chicago, Illinois. They are members of the Central Division of Major League Baseball's National League.
Phillies Tickets The Philadelphia Phillies are a Major League Baseball team based in Philadelphia, Pennsylvania. They are the oldest continuous, one-name, one-city franchise in all of professional American sports, dating to 1883.
Orioles Tickets The Baltimore Orioles are a professional baseball team based in Baltimore, Maryland.
Do you love wrestling? Get your WWE Tickets and WWE Survivor Series Tickets today!