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Roger Federer Reaches Fans in New Ways as He Headlines Tennis in South America
Published: December 9, 2012
Is he about to embark on a new era for himself?
If you thought the trilingual Swiss could not be more media- or fan-friendly, perhaps it’s time to think again.
He began his 10-day South American visit by saying to his legion of fans and followers (via The Sydney Morning Herald), "Hopefully, I can still stay on tour for many more years and hopefully play the Olympics here."
Fans will be very happy to hear this, and they won’t have to miss anything between now and the summer of 2016, because he has just launched his own YouTube channel to broadcast it all.
If the Swiss champion weren’t already busy enough, from working to further the interests of other players to endorsing luxury products, he is now committed to reaching out to fans in this new way.
On the first day it was up and running, he posted two watchable videos. In one, he introduces his channel, in the other, he thanks his fans.
He looks and sounds so happy and comes across so charismatically, it is easy to see why he has been both a sponsor favorite and a fan favorite 10 years in a row.
For the champion Swiss, known for playing extraordinary tennis for a decade, is also blessed with a celebrity-ready, media-friendly personality that seems both genuine and at ease in the spotlight.
And a lot of people connect with that.
To introduce his channel, he said (via Live Tennis), "These are exciting times in the social media and digital world and I want to be able to provide my fans with more cool content they can find in one convenient place.”
This is the first time he has visited South America as a professional, and he started his tour in Sao Paulo with an exhibition match facing Brazil's Thomaz Bellucci.
That ...
Article Source: Bleacher Report - Tennis
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