Has Eugenie Bouchard’s Star Faded for Good?

By
at Internationaled.org

Published: August 31, 2016

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Two days before her first-round loss at the 2016 U.S. Open, Eugenie Bouchard posted a tweet that drew Serena Williams into a conversation about the Canadian's commitment to tennis.

That tweet reflects where Bouchard finds herself: on the outside looking in at the top-tier players.

Bouchard excels at tweeting, uploading Instagram photos and in magazine photo shoots. However, she's struggling at tennis, the sport that propelled her into the spotlight. Her stardom is fading. In fact, it may have faded for good.

Tuesday, Bouchard lost to No. 72 Katerina Siniakova, 6-3, 3-6, 6-2. A Wimbledon finalist in 2014, Bouchard's been in a yearlong funk on the court.

Meanwhile, she continues to sign endorsement deals. Once considered the next Maria Sharapova, Bouchard's career is starting to look more like that of Anna Kournikova, a Grand Slam-less player who enjoyed champion-level attention.

In her last seven Grand Slam appearances, Bouchard has lost in the first round three times, the second round twice and once in the third and fourth round, respectively. She's ranked No. 39 and is projected to drop outside the top 40 on Monday.



Bouchard told the Associated Press (via Tennis.com) that she has yet to regain her top form: "I didn't feel like, on the court, I was back to where I was. But physically, since the beginning of the year, I've been feeling good."

Last year, Bouchard seemed to be regaining confidence before she suffered a concussion in a locker room accident at the U.S. Open. She withdrew from the tournament and sued the U.S. Open and USTA. The lawsuit has yet to be resolved.

Her attorney, Benedict Morelli, blames the USTA for what he characterized as "hardball" tactics, per the New York Times' Ben Rothenberg. The USTA released a statement to the SportsBusiness Journal that was published in the Montreal Gazette:

It is truly unfortunate that a year aft...
Article Source: Bleacher Report - Tennis

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