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Cilic-Nishikori Final at 2014 US Open Shows Rough Road Ahead for Men’s Tennis
Published: September 9, 2014
Whether that was because of what he did on or off the screen was insignificant.
You become a hit by selling entertainment, not Shakespeare. You become a hit by putting big names on the marquee.
The final of the U.S. Open Monday night didn't have those names. What it had was Marin Cilic and Kei Nishikori.
They are talented, dedicated and successful. They aren't much of an attraction, and they didn't have much of a match. In only one hour and 54 minutes, Cilic crushed Nishikori 6-3, 6-3, 6-3.
Arthur Ashe Stadium was sold out, but there were a good number of unfilled seats, with people choosing not attend when the matchup didn't meet their standard. After all, this is New York—not Peoria, Illinois.
Sure, the match started at 5:08 p.m. ET. Sure, it was held on a Monday. Sure, the weather was cool and breezy. But you just know if Roger Federer or Novak Djokovic—or, best of all, both—had been playing, the place would have been filled.
The semifinals had the big guys, but the little guys—figuratively speaking, since Cilic is 6'6"—knocked them out. The reaction of some was, "Great." But not from CBS-TV, which was showing the tournament one last time.
ESPN will cover the tournament starting next year.
We need new faces in tennis or golf, we're told, but when the faces show up, the public does not—even if, in this case, most of the 24,000 seats at Ashe were sold out in advance.
A barometer for this one was the report in Bloomberg on Monday morning that a dip in secondary prices for tickets "could lead to a quiet evening in the seats and among television viewership."
That’s a kind way...
Article Source: Bleacher Report - Tennis
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