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A Marketer’s Dream, Tennis Nightmare?
Published: June 17, 2010
She was the Lolita, the male spectator’s fantasy, who seemed to sound the siren call , the ‘come hither’ every time she stepped on court.
She was the young upstart, the agent provocateur, who stirred up a storm of protests when she was rewarded with center court at Wimbledon ahead of her fellow—much higher ranked—players on the WTA tour. Wimbledon broke tradition for her justifying their decision saying that they were giving the paying public what they wanted.
Quote of the day:
We hang the petty thieves and appoint the great ones to public office. - Aesop
She was one of a handful of players who graduated from the Nick Bollettieri tennis academy.
She was the precursor of women tennis players as we know them now, where the ability to market oneself, look good for the camera, and be calorie conscious is as important as the ability to dish out forehand winners and pulverizing two-handed backhands.
She led a bevy of Russian beauties into WTA ranks, an influx that shows signs of becoming an overwhelming and unending assault at the pinnacle of women’s tennis.
She was the trend-setter who made modeling and women’s tennis synonymous.
She was one of the top search terms when Google was just another search engine.
She was the one who showed that it was no longer required to be a winner on the court to be a victor off it.
She was just the second player in the Open era to make the semi-finals at Wimbledon on her debut.
She has been linked to two ice hockey players and a world-famous pop star.
She was considered to be among the hottest female athletes when the smartest women tennis players were Steffi Graf , Chris Evert . Martin...
Article Source: Bleacher Report - Tennis
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