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Sex in Sport: Can Posing Nude Help a Women’s Sport’s Cause?
Published: January 10, 2013
Sex helps sell sports. But when the topic of sex leaves the world of racy beer commercials and sideline cheerleaders, to touch the lives of individual women pursuing their sporting dreams, things get a little more personal and the debate gets a good deal more fierce.
Enter the Canadian women's rugby team, one of the world's very best. Shortly after the introduction of Rugby Sevens to the summer Olympics was announced, beginning with the 2016 games in Rio de Janerio, Brazil, Canada's women's team decided to pose for an annual calendar to help raise funds and promote awareness of their cause. The website the team has organized to help market the calendar describes the photos as "tastefully nude."
That the Canadians have a legitimate shot at winning an Olympic medal in 2016 is not in dispute. The team won every major international tournament on offer in 2011 and repeated as champions of the prestigious Amsterdam Sevens tournament in 2012. Still, some have raised questions about the appropriateness of the calendar and the message it sends regarding elite female athletes and
the lengths they must go to, in order to raise money and publicity.
Jane Roos is a former athlete who is founder and Executive Director of CAN Fund. Roos' group has raised millions to help finance athletes. As she said in a recent interview with Yahoo! Sports, she does not believe this is the proper path for Canadian athletes.
"It bothers me and I think it's sad. The fact they are doing it to raise money, when we live in a country like Canada, really bothers me. I think as corporate Canada and Canadians, we need to value excellence more.'"
Roos is not alone in her opinion.
Alison Donnelly is the operator of Scrum Queens, one of the leading women's rugby sites on the web. She is also routinely called upon to provide analysis of the sport by major outlets worldwide, including the International Rugby Board ...
Article Source: Bleacher Report - Rugby Union
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