Rugby’s Year Once Again: Are There Any Shocks in Sight for 2011?

By
at Internationaled.org

Published: February 11, 2011

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My my, how fast time flies. We are now in the second month of a very important year for everyone who loves the game, no matter which side of the world you root for.

European rugby has been on for a couple of months, and the IRB Sevens Circuit is making its third stop this weekend in sunny and exciting Las Vegas. Things are certainly moving along, as Super Rugby makes its debut in the southern hemisphere to lead nicely into the 2011 World Cup.

So then, the question here is, will there be any surprises this year with all that is going on? Will we see the All Blacks finally become World Champions at both the Fifteens and Sevens forms of the game, with home town support finally curing them of the dreaded "choke" syndrome?

That would be a shock for some people for sure, but really, has the professional game made rugby a little more predictable?

The challenge for any marketing person is to make a product new and attractive year on year to get both the old and new fans on the bandwagon; conversion and retention is the official working word here I gather.

Rugby is no different, and we see that 2011 is the year for renewal and change. A new sponsor for the Sevens series, a repackaged Super 15 competition, and even a modified pool structure at this year's World Cup.

I for one am looking forward to this season, as it celebrates the 16th year since the game went fully professional, and we see the game really coming of age.

After all, 16 is the age where in some parts of the world one can now drive a motor vehicle, so it is a perfect time for the sport and all those involved from the grassroots up to make the game stand out in this era where almost anything can be a professional sport—even stuffing yourself with as many hot dogs that make you feel sick.

On the Sevens stage, more countries are now embracing and funding the Olympic sport, if wider media is to be believed. The fact...
Article Source: Bleacher Report - Rugby Union

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