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NFL and Premier Rugby to Partner in USA
Published: May 11, 2013
Over the past year, there has been an increasing amount of buzz within the rugby community concerning the potential of a U.S. based professional rugby league. As of this morning—when news of the partnership broke in The Guardian—it is clear that the market opportunities have caught the attention of the NFL Network; a group whose executives are constantly on the hunt for compelling content to feed their massive audience.
The feasibility test will be a match. It is set to be played in Gillette Stadium near Boston on August 10, and it will be called the Independence Cup. The contest would see the Premiership's London Irish face off against a team of American athletes; a team whose recruitment and rugby training is set to take place in the interim. The American-based squad would likely be supplemented by experienced overseas players not currently under contract. Another match—possibly against a different Aviva Premiership Rugby team—could be played a week later in England
My own exclusive Bleacher Report interviews have previously gauged the interest levels of both of the world's internationally structured professional rugby competitions—The RaboDirect Pro12 and Super Rugby—in regards to North American expansion.
In talking to me, Super Rugby's CEO Greg Peters was clear that he saw potential in the huge North American commercial market.
What we see is that the introduction of Rugby Sevens into the Olympics has been a great platform for the growth of the game generally. Not for a moment would I suggest that either Canada or the United States would be new rugby markets, because both countries have been playing for ...
Article Source: Bleacher Report - Rugby Union
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