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NBC To Broadcast Collegiate Sevens Rugby Championship
Published: March 7, 2010
American International Media, owners of the USA Sevens Tournament and Rugby Magazine, are set to launch the first ever Collegiate Sevens Championship in conjunction with USA Rugby and NBC.
NBC will broadcast live from the tournament, which takes place June 5-6 at Columbus Crew Stadium in Columbus, Ohio. The broadcast marks collegiate rugby’s debut on network television.
For fans of collegiate rugby, this may be a bit of a bittersweet pill. Many have heralded the explosion of college rugby, but I’m betting most never expected that breakthrough would come via sevens. While the full game of rugby has gotten more and more exposure in recent years at the collegiate level, the few television broadcasts have come through ESPN U which is not available as a regular channel through most providers.
In one weekend in June, more viewers will have access to the Collegiate Sevens Championship than all previous collegiate rugby broadcasts combined.
NBC will broadcast the games in the 4:30-6:00pm (EST) time slot on both Saturday and Sunday, while Universal Sports will air coverage from 2:00-4:30pm (EST) both days. Further details on the tournament are expected in the coming week.
NBC Sports Executive VP Jon Miller said, “Rugby Sevens is an exciting, fast-paced sport that is growing in global popularity, participation and interest. USA Sevens is the ideal partner for this event, which features the best collegiate rugby teams in the country.”
The tournament consists of sixteen teams, some that are the cream of the crop and others that have more traditional collegiate brand appeal. Reports suggest that American International Media and NBC handpicked the lineup of teams and the choices are understandable. If they are able to tap into the va...
Article Source: Bleacher Report - Rugby Union
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