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NBC Strikes Deal With IRB For Coverage of the Rugby World Cup
Published: June 17, 2010
In a very positive development for the sport of rugby in America, Universal Sports Network, NBC Sports, and the International Rugby Board (IRB) today announced a partnership that will bring to U.S. audiences unprecedented national television and digital media coverage of the 2011 and 2015 Rugby World Cup tournaments.
The announcement was made by Universal Sports CEO David Sternberg and Mike Miller, CEO and Secretary General, International Rugby Board.
Universal Sports, the preeminent destination for Olympic-related sports programming, and NBC Sports will provide full, multi-platform coverage of all 48 matches during the 2011 World Cup in New Zealand and the 2015 World Cup in England. Two matches in each tournament, including the Finals in 2011 and 2015, will air either live or on a same-day delay on NBC Sports.
Live and delayed match video will also be accessible at www.universalsports.com , and on Universal Sports' mobile platforms.
Universal Sports' and NBC Sports' match coverage will feature a studio pre-game show, halftime, and post-game shows, as well as several other production enhancements, and will be offered in high definition.
High production values and enhancements are two features that have sadly lacked in International rugby broadcasts. Universal Sports' and NBC Sports' production and analysis will likely trump other rugby productions with their flair, experience, and production values to rugby.
"This is a very significant rights acquisition for Universal Sports, especially given the growing popularity of rugby around the world and in America," said Sternberg. "We are delighted to be partnering with the IRB for the Rugby World Cup and other top events, and we look forward to showcasing global rugby, at its highest level, for our audiences across all of our platforms—television, online, and mobile."
"Today's announcement represents a significant mil...
Article Source: Bleacher Report - Rugby Union
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