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Wembley’s Euro 2020 Final Success Unsurprising as Money Talks for UEFA and FA
Published: September 19, 2014
Wembley is one of the biggest and best modern stadiums in Europe, if not the world. Its combination of capacity, infrastructure and travel links made it an almost unrivalled candidate for the showpiece as soon as UEFA, the competition organisers, revealed it would be spreading the 2020 and 2024 tournaments across a variety of European cities.
Almost unrivalled, certainly, but not entirely without them. But what conclusively separates Wembley from the pack is the same thing that saw the London venue host the 2011 Champions League final and then, in an almost unprecedented move, the 2013 tournament as well: money.
No stadium offers the opportunities for maximising revenue quite the way Wembley does, with its vast range of corporate and public seating that can be sold for larger and larger sums to a wider fanbase that will find getting to London far easier than many other European cities.
Not only that, but recently amended tax laws mean that those involved in the event, UEFA among them, can leave the country without being responsible for exorbitant tax bills. In 2010, UEFA said London’s tax rules were too prohibitive to host the Champions League final; a year later, that had all changed—to such an extent that hosting the showpiece again at the next possible opportunity was immediately on the agenda, with the Football Association’s 150th anniversary a convenient reason to explain it.
“On behalf of everyone at the FA and our President HRH The Duke of Cambridge, I am delighted Wembley Stadium and London have been awarded the right to stage the semi-finals and Final of UEFA EURO 2020,” FA chairman Greg Dyke said in a statement. “It will be a great honour to be part of what will surely be a superb celeb...
Article Source: Bleacher Report - International Football
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