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Euro 2012 and Soccer’s Road to Becoming America’s Beloved Sport
Published: July 9, 2012
It was one rollercoaster ride where we had the pleasure of witnessing some of the greats of all-time put forth world-class days of work in one of the most prestigious tournaments the sport has to offer. There were some incidents we would like to forget, but more importantly, memories we will forever cherish.
Simply put, hopping on this rollercoaster gave you a front-row seat for a tournament to remember. A tournament with an impact. A tournament that signals this wonder-ride has just begun.
It all starts with the coverage. ESPN’s monopoly over the sports world has its flaws, I’m the first to admit that, but the network was absolutely fantastic in its display of the tournament for the full three weeks.
From cross advertising throughout the channels, to allowing plenty of time for pre- and post-game analysis, this might have been the most effectively televised soccer tournament in American history.
The TV ratings were up 50% from Euro 2008, and the total viewership surpassed 40 million for the first time in history. The Spain-Italy final, which was less than competitive for most of the match, still set a record as the most watched European Football Championship game in US history.
These were the types of statistics we wanted to see. This was the progress we have long been talking of to a point where we even questioned ourselves if it was actually happening.
Soccer is becoming one of the premier sports in our country, and excellent coverage like ESPN has been providing on these tournaments, even the occasional MLS highlights that wander onto our 11 o’clock SportsCenter, will help the sport’s inevitable rise in the US become more evident t...
Article Source: Bleacher Report - International Football
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