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Tiger Woods Continues to Be Serviced: Sports Media All Too Eager To Sell Out
Published: March 19, 2011
But judging by the treatment Tiger has gotten while hawking his latest video game, his needs are still being serviced by those being paid to perform.
This week, in less than 24 hours, Tiger Woods was seen doing rare formal "interviews" on NBC, ESPN and two different shows on the Golf Channel. Not once in those four appearances was he asked what could be remotely described as a difficult question.
Instead, Tiger was largely given an unfettered platform from which to sell the 2012 version of his EA Sports video game.
During most of his air time, the hosts were actually reduced to being forced to awkwardly play Tiger in the game itself. (Tiger actually picked up his first public victory in a year and a half when he conquered Jimmy Fallon and Amy Poehler). One segment dragged on so long that even Tiger earnestly asked, "Out of curiosity, how long is this show?"
One would think that in exchange for the free gift of priceless advertising time, Tiger would at least submit to some of the many tough questions he has yet to answer, or which have yet to be asked.
But apparently, in our celebrity-driven world, if your star is perceived as big enough, there are more than enough media outlets willing to whore themselves out.
The most embarrassing of these episodes occurred on the Golf Channel's new "Morning Drive" program, hosted by a former ESPN anchor and Sirius radio host.
The channel hyped Tiger's first appearance on their show for a full week. After endless network-wide promos, what the viewer got was Tiger, from a remote studio in an undisclosed location, playing his video game with one of the hosts. He then answered a couple of quick questions from t...
Article Source: Bleacher Report - Golf
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