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Tiger Woods’ Absence Could Mean $15 Billion Loss for Golf
Published: April 21, 2014
Golf.com's Josh Sens (h/t Kyle Porter of CBSSports.com) reports the ramifications of Woods' absence from the PGA Tour could be devastating to a sport used to leaning on his star power for ratings.
Sens begins by asserting that a ratings dip for the Masters does involve circumstances beyond an injured Woods. What's more, it's important to note that a great many television deals are already in place, safe from any adverse effects that the loss of golf's biggest icon may cause—at least for a while.
Sens spoke with an expert who attempted to quantify what a blow like this would mean to golf over the long term, though:
According to Brad Adgate, senior vice president and director of research for Horizon Media, a New York-based media services company, the 25-30 percent ratings drop we’re accustomed to seeing at Tiger-free events threatens to translate into similar percentage losses across the board.
Adgate and other analysts say it’s impossible to a put a precise price tag on Tiger’s absence. But if we do the math and arrive at a ballpark number in a golf industry valued at around $68.8 billion, it pencils out at roughly $15 billion. Gulp!
Porter cautions that one should take these numbers with a healthy amount of skepticism. As Adgate notes, it's nearly impossible to assign a specific number to the value of Woods' participation. Porter writes:
I don't know where this math comes from (though the $68.8 billion is a 2011 number) -- Sens doesn't explicitly lay it out -- but it's fairly clear that whatever the number, ...
Article Source: Bleacher Report - Golf
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