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The Ryder Cup vs. the English Premier League
Published: September 30, 2010
The Ryder Cup is the only real team event in the golf calendar and is watched by an audience of millions around the globe. The television rights for the event are extremely lucrative, with television corporations across the world battling it out for the honour of showing the competition in their own particular regions.
As ever, the Sky Corporation has won the rights for showing the Ryder Cup across the UK. The Rupert Murdoch owned broadcaster also owns the rights for showing the vast majority of live Premier League matches too.
So just when the Ryder Cup reaches its climax on Sunday with the singles competition between Team Europe and Team US, many fans will have to debate: do I stay with the best Golf tournament of the year or do I switch over to Chelsea vs. Arsenal, which has been rescheduled by Sky to take place on Sunday afternoon.
It would seem to be an incredible piece of scheduling by Sky, who will broadcast both events simultaneously in competition with each other—in effect, splitting their audience when the corporation could have realistically shown the match on the less important date; possibly Saturday or Sunday afternoon or even Monday nights slot could possibly attracted a larger audience.
It leaves Sky facing a low viewing figure for at least one of their major events of the year.
So, what makes the Ryder Cup so special?
Golf is an individual sport and the golfers are reliant on themselves and maybe their caddie for a few sage words of advice. Their psychology is built around having no one else to rely on, pitting their game against the elements, and...
Article Source: Bleacher Report - Golf
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