TaylorMade’s Club-Fitting Tech a Game-Changer

By
at Internationaled.org

Published: November 25, 2014

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I'm sitting in a cozy, charcoal-colored chair at TaylorMade's Performance Lab in San Ramon, California, and Nick Petralia, master club-fitter, is meticulously fitting a motion sensor around each of my tattered golf shoes.

"The biggest misconception among golfers, no matter their handicap, is that you have to be a tour player to benefit from a club-fitting," Petralia tells me.

I'm hoping that's true, considering I'm here; a once-competitive golfer who's never been fitted for clubs but has played the same off-the-shelf set for 11 years and these days is lucky to break 80.

Petralia leads me further into the Lab where he suits me up from head to toe with more motion sensors. I catch a glimpse of my reflection and look more like I'm in a bizarre Halloween costume than a part of a golf club-fitting.

The sensors are part of the same motion capture technology used everywhere from EA Sports video games like NBA 2K14 to films ranging from Lord of the Rings to King Kong and Batman. 

Who knew golf could be so technical?

Petralia moves through the Lab like a chef in his kitchen—there's no rush, he knows where each ingredient is and when it comes time to execute, he's a true pro.

He shuts the Hogwarts-style chamber door, fiddles with the large computer monitor in the corner of the room, hands me a left-handed 7-iron and tells me to "swing freely."

Before I begin though, I realize even the club I'm swinging has multiple motion sensors on it. This Lab is no joke.

It's all a part of an experience that is unique to TaylorMade and one that Amit Kumar, president of TaylorMade's Performance Labs, describes as "born out of a desire to share a ’tour-like’ experience with passionate golfers of all abilities."

The experience itself is nothing short of enlightening.

Within five swings, Petralia—the club-fitting guru—blended the ...
Article Source: Bleacher Report - Golf

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