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Rory McIlroy, Matt Kuchar and Others Should Be New Faces of PGA
Published: May 16, 2011
For the past 15 years, Woods and a few other notable golfers (Phil Mickelson) have been the face of the tour, promoting everything from watches to cars and everything in between.
With Woods losing his shine as the face of the sport and Mickelson moving into the middle of the pack in age, the PGA and its officials, headed by Commissioner Tim Finchem, are missing the new crop of tour professionals who could become a marketing gold mine.
After the recent success of the European invasion, with players such as Lee Westwood, Martin Kaymer, Luke Donald, Rory McIlroy and Graeme McDowell matching the success of up-and-coming Americans Matt Kuchar, Hunter Mahan, Bubba Watson and others, the PGA should rethink its strategy to involve and entertain more fans rather than rely on fading golfers such as Woods.
With the current NFL lockout and the looming NBA lockout on the horizon, golf could be the center of attention and garner more coverage while baseball wanes into the hot summer months.
In the mid-1980s, American golfers, such as Arnold Palmer, Jack Nicklaus, Ray Floyd and Tom Watson, tagged their names to merchandise that sold.
While others on the tour may not have the same stroke on American soil, other golfers, like Greg Norman, Nick Price and Seve Ballesteros, were popular enough to help the PGA carve its own niche as a marketing machine.
You don’t see that today. It is now Tiger and Phil—everyone else is two steps behind.
If The Players Championship told us anything this past weekend, it was that golf may not need Tiger Woods as much as Tiger Woods needs the PGA. With injuries to his Achilles and knee, the 14-time major winner may be sidelined ...
Article Source: Bleacher Report - Golf
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