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Pros and Cons of the PGA Tour’s Potential Takeover of the European Tour
Published: August 14, 2013
However, while the reports in two British newspapers—The Daily Mail and the Daily Telegraph—may have been denied by the leaders of both tours, there appear to be significant reasons why both tours would want to partner up in the years to come.
It seems that the reports have some validity, but the timing of the British newspapers' reporting appears to have upset Finchem and Waters.
A merger between the two tours would appear to have significant financial benefit to both sides. The European Tour does not have the kind of capital backing that the American tour has, according to CBS Sports, and it's often difficult for European golfers to play consistently when purses don't compare with those of American tournaments.
By joining with the more stable PGA Tour, the European Tour would improve its ability to offer higher purses on a consistent basis.
The PGA Tour does not have the impact in Asia and other emerging markets that the European Tour has at this point. By merging or taking over the European Tour in a buyout, the PGA Tour would immediately have a much greater footprint in Asia than it does now.
While the PGA Tour is behind in that area in 2013, it may not always be in the position of No. 2. Since the PGA Tour has a stronger financial position than the European Tour, it could just allow market conditions to determine the future course of Asian golf in general—and Chinese golf in particular. If that happened, the PGA Tour may not need the European Tour's influence to become a major player of the game's development in Asia.
European golf tends to struggle in the weeks surrounding major golf tournaments in the United States. While PGA Tou...
Article Source: Bleacher Report - Golf
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