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Phil Mickelson Highlights the Risk in Chasing Down Appearance Fees
Published: January 27, 2014
These early-season European Tour events are played at mediocre golf courses and pay a winner’s prize of around $500,000.
Does anyone truly believe that the likes of Woods and Mickelson hop on their private jets and travel 16 hours to the Middle East for a measly $500,000 winner’s prize when tournaments such as the Human Challenge, which is located right around the corner in La Quinta, Calif., offer a first place prize of over $1 million?
You see, European Tour events are allowed to offer appearance fees, and players such as Woods and Mickelson can easily command seven figures just to show up at events such as the Abu Dhabi HSBC Golf Championship and the Omega Dubai Desert Classic.
Many golf fans, including this writer, believe that there is nothing inherently wrong with offering appearance fees to the game’s top stars. After all, it’s really a win-win situation for everyone involved.
Title sponsors receive a significantly larger return on their investment through the likes of Woods and Mickelson simply showing up at their event. After all, would anyone be even contemplating tuning into this weekend’s Omega Dubai Desert Classic if Woods were not scheduled to appear?
The local fans get to see some of the top golfers in the world that they otherwise would have not had the opportunity to see if it weren’t for appearance fees.
And of course the players are well compensated for traveling halfway across the world to the Middle Eastern desert.
That being said, chasing down overseas appearance fees can occasionally have a negative effect ...
Article Source: Bleacher Report - Golf
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