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Persistent Parity: Why Golf No Longer Needs Tiger Woods
Published: May 28, 2012
Golf is now a $76 billion industry—larger than film, music, and newspapers, according to Golf procon.org.
Unfortunately, Tiger turned out to be a falsely advertised brand. His PR-crafted image was tarnished in the aftermath of an astonishing personal scandal that surfaced in November 2009. Suddenly, his responses in interviews seemed short, crass, and condescending, whereas similar rhetoric was previously dismissed due to fascination with his perceived ultra competitiveness and intensity.
Even through all the personal struggles Tiger endured, and his off-course behavior, he still has many fans across the world who want him to return to his consistent contending ways because he still undoubtedly generates a ton of interest. If he's in contention in any tournament, it's a top story. If he's not, and it's a major championship, the leaders are an afterthought. Headlines mention his standing, regardless of how far off the pace he is.
However, golf does not need Tiger to thrive. Ratings have never been bolstered by anyone as much as Tiger himself, but it's resulted in an increased golf fan base that has created more loyal followers. This can only garner more appreciation for a healthy injection of young, talented, and personable players, including Rickie Fowler, Dustin Johnson, Nick Watney, Ryo Ishikawa, Chris Wood, John Huh, Matteo Manassero, and most prominently Keegan Bradley, the 2011 PGA Champion, and Rory McIlroy, who has flip-flopped for over a month for the top spot in the Official World Golf Ranking with current world No. 1 Luke Donald.
Another refreshing aspect about the youngsters is that they are well-mannered and display good sportsmanship on the course. The spirit of golf, fair o...
Article Source: Bleacher Report - Golf
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