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Is Tiger Woods Attracting Unnecessary Controversy with MusclePharm Sponsorship?
Published: July 2, 2014
With his latest endorsement of sports nutrition company MusclePharm, Tiger has solidified his standing as golf’s preeminent fitness guru. MP is now part of a stable of Tiger brands that includes Upper Deck, Nike Golf, NetJets, TLC Laser Eye Centers and Golf Digest. Woods lost AT&T and Buick after his notorious marital infidelity in 2009.
This sort of sponsorship is something you would never see Jack and his generation of beer-drinking, cigarette-smoking, gut-toting competitors doing. Fitness nut Gary Player was the exception to the rule, but his example never seemed to be followed by his peers.
Tiger’s endorsement begins with a new bag bearing a prominent MP logo and will extend into a full line of sports nutrients under the Tiger Woods name.
In doing so, Tiger inevitably raises questions about the validity of supplements. Just how effective are they? In this age of steroid abuse and drug testing, is it prudent for someone of Tiger’s stature to endorse supplements? Or is this just part of the fitness revolution and thus the evolution of the fit golfer?
Karen Crouse of The New York Times addressed some of those questions:
In the fields of nutrition and science, supplements fall on the hazard line, with officials divided on whether they are O.K. or out of bounds. The subtext is serious, but the question was posed to Woods lightly on Friday: Will the neon green MP on his bag make him a can’t-miss target for random drug testing on the PGA Tour?
“I haven’t been tested yet,” laughed Tiger, who was still rehabbing after his back surgery when the announcement was made.
Woods’ agent, Mark Steinberg, added the following while talking to Crouse: "Our goal is to take the stigma out of supplements. ...
Article Source: Bleacher Report - Golf
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