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Has Rory McIlroy Saved the Game of Golf?
Published: August 13, 2014
Well, if television ratings are anything to go by, the answer to that question could be a resounding yes.
The 25-year-old Northern Irishman may very well have single-handedly turned the tide on the ratings death spiral into which the game of golf had fallen over the past 12 months.
According to CBS Sports, television ratings for McIlroy’s PGA Championship victory were up 36 percent from last year and reached their highest level since Y.E. Yang took down Tiger Woods at the 2009 PGA Championship.
This is a dramatic turn of events with regard to the television ratings for golf’s major championships.
Earlier this year, CBS’ weekend television ratings for the Masters hit their lowest level since 1957, which was one year before Arnold Palmer won his first green jacket.
The ratings for the final round of the 2014 Players Championship, which many regard as golf’s fifth major, decreased by 54 percent from last year.
The ratings for NBC’s final-round coverage of the U.S. Open decreased by 46 percent from 2013 and were down 50 percent from the 2012 U.S. Open, which was broadcast during prime time from the Olympic Club in San Francisco.
Ratings for the 2014 U.S. Open also hit their lowest level since 1996, although Sports Media Watch reported that the 2014 U.S. Open ratings may have been the lowest of all time, as ratings prior to 1997 were not immediately available.
McIlroy’s Open Championship victory last month also produced abysmal television ratings.
According to ShowbuzzDaily, the ratings for ESPN’s final-round coverage of The Open Championship were down 26 percent from last year’s final round, when Phil Mickelson won his first Claret Jug. The ratings actually reached their lowest level since ESPN took over the television rights b...
Article Source: Bleacher Report - Golf
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