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Are Tiger Woods and Phil Mickelson Still Driving the Television Ratings in Golf?
Published: April 26, 2015
That much is obvious.
The sun may shine on some of the old dogs' putters from time to time during the coming years, but the game now belongs to the likes of Rory McIlroy, Jordan Spieth, Dustin Johnson and a large and ever growing group of talented young golfers.
But while the likes of McIlroy and Spieth may be the players to beat on the golf course, it is clear that accomplished veterans such as Tiger Woods and Phil Mickelson are still the ones running the show when it comes to golf’s audience and television ratings.
The final-round television ratings for the 2015 Masters increased by 23 percent from 2014 and reached its highest level since 2011.
At first glance, this may appear as if players such as Spieth are beginning to capture the attention of the American golfing public.
But if you take just a small peak underneath the surface of the 2015 Masters television ratings, you will quickly realize that Spieth had very little to do with the ratings increase seen during the final round.
When Woods was in the mix throughout the weekend at the 2013 Masters, the third round averaged 8.5 million viewers and the final round averaged 14.7 million viewers.
During the 2014 Masters, CBS averaged 5.9 million viewers during the third round and then averaged just 11 million viewers on Sunday. These were the lowest weekend Masters television ratings since 1957, which, if you can believe it, was one year before Arnold Palmer won his first green jacket.
The funny thing is that Spieth was leading the 2014 Masters during the final round just as he was leading the 2015 Masters during the final round, and some would say that the 2014 Masters had far greater historical significance at stake than the 2015 Masters.
In addition to Spieth attempting to become the youngest ever Masters champion in 2014, Fred Couples was also in strikin...
Article Source: Bleacher Report - Golf
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