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2014 US Open Television Ratings May Have Been Lowest in History
Published: June 17, 2014
That being said, few would have expected just how abysmal those ratings would turn out to be.
The overnight television ratings for NBC’s coverage of the final round of the U.S. Open decreased by 46 percent from last year and were down 50 percent from the 2012 U.S. Open at the Olympic Club (which finished in prime time).
Ratings were also down 35 percent from 2011 (as reported by Kyle Porter of cbssports.com). Rory McIlroy ran away with the U.S. Open that year in a manner very similar to Kaymer’s eight-stroke victory last Sunday.
The ratings for last Sunday’s final-round coverage of the U.S. Open also decreased to their lowest level since at least 1996, although according to sportsmediawatch.com, the ratings may well have been the lowest in U.S. Open history as ratings prior to 1997 were not immediately available.
Last month NBC’s ratings for the final round of the Players Championship decreased by 54 percent from 2013, and the weekend ratings for CBS’ coverage of the Masters last April reached their lowest level since 1957.
The 2014 U.S. Open also marked the 13th time in the last 16 PGA Tour events where ratings dropped below those seen in 2013.
We have seen Woods impact television ratings for the past 17 years in a manner that had never before been witnessed in the game of golf, and it is not unexpected to see the ratings take a hit while Woods is out of action.
However, what we have seen over the past three months is more than just a hit; it has been an epic collapse in the general level of interest in the game of golf.
Ratings for events that Woods ha...
Article Source: Bleacher Report - Golf
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