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Why the Return of the Austrian Grand Prix Affirms Red Bull’s Dominance of F1
Published: July 29, 2013
Formerly the A1-Ring, the Spielberg circuit is now the domain of the Austrian energy drinks company and has been renamed the Red Bull Ring. It is a further example of just how far the team has come in such a staggeringly short period of time, certainly in Formula One terms. Not only do they boast the most successful and arguably the best driver on the grid in Sebastian Vettel, they also fund their sister team Toro Rosso and many drivers in the GP2 feeder series.
It’s a far cry from the organisation that drinks mogul Dietrich Mateschitz purchased from Ford in 2004 in the guise of Jaguar Racing. I should know as I worked for the team for two years as their web editor! That team exited F1 with no race wins, pole positions or fastest laps and a best of seventh in the constructors’ standings and just two podium finishes from four seasons of toil and effort.
It wasn’t an easy job trying to drum up excitement for the outfit, believe me. Eight years and 155 races later, the dominant outfit boasts 38 race victories as well as three drivers and constructors titles in as many years. And they’re on course for a fourth.
So just how has Red Bull managed such a remarkable turnaround in such a short space of time? The simple answer is that money talks. An initial investment of $400 million over three years started the ball rolling, but money is nothing without solid infrastructure and an out-with-the-old, in-with-the-new philosophy.
I visited the Red Bull Racing factory in Milton Keynes a few days before the British Grand Prix and was staggered by the change in the operational structure. All of the design, tech and engineering offices became open plan to keep team-work at optimum performance levels.
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