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Where Niki Lauda Is Right (and Wrong) on F1 and Social Media
Published: July 24, 2014
Although unlikely to create as many headlines as the recent front-to-rear interconnected suspension systems ban, the sport's unwavering obliviousness to new digital platforms is arguably more damaging to itself, its associates and its protagonists.
Recognising this, Niki Lauda, the three-time world champion, has been speaking—as Lauda often does—of the seemingly taboo subject, warning F1 that it runs the risk of self-destructing.
Lauda, one of the most iconic and influential figures in the sport's history, was quoted by F1 journalist James Allen as telling German publication Die Welt:
Formula One is seeing a serious cultural change. The audience wants to watch sport in a different way than before, due to the rapid growth of the new means of communication.
It is logical that the young people of today have other priorities. Everything in the world is changing, but only Formula 1 is staying where it was.
Young people do not want to stay at home on Sunday when the sun is shining to sit in the lounge with their father for two hours. The problem is that today, there is no alternative. You can’t just sit on the beach and watch the race highlights on your smartphone.
We have a generation of drivers that, if they were not wearing their racing overalls, you would simply walk past some of them and not notice. The 'Formula One system' is to supervise, monitor, regulate. But we must again have the drivers, not the bureaucrats, in the foreground.
If we continue like this, no one will be bothered about Formula One anymore. It’s five minutes to 12.
Despite F1's need to change, the sweeping assumption that the "young people of today" are in constant need of stimulation, excitement and ac...
Article Source: Bleacher Report - Formula 1
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