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Red Bull and Lotus Got the Most Value for Their Money in the 2013 F1 Season
Published: December 5, 2013
Value is a nebulous concept in the F1 world. The goal is to win, of course, but the entire sport is also a travelling billboard. Teams count exposure and sponsorship dollars along with podiums and pole positions.
For the purposes of this comparison, though, we will examine the value teams received for their 2013 budgets in terms of their cost for each point scored in the Constructors' Championship.
Spending a lot of money can certainly help you succeed in F1 (and is usually a prerequisite), but it is not a guarantee. Some of the sport's most prestigious teams found that out in 2013.
Ferrari is the oldest and most successful team in F1, the only one to compete in every season since the World Championship began in 1950. The Italian team has won 221 grands prix and 16 Constructors' Championships, both records. Ferrari is also the world's most powerful brand, according to Brand Finance. Befitting such a company, the team's budget is the largest in F1—this past season, it bought the Scuderia a third-place finish, behind a Mercedes team with a budget less than two-thirds as large.
In terms of the amount of money spent for each point scored, Ferrari finished even lower in the standings:
That McLaren finished near the bottom of these rankings will come as no surprise, given the team from Woking's historically bad year (they failed to score even one podium finish for the first time since 1980). Williams' minuscule point total, despite a £90 million budget, is somewhat less of a surprise, given the team scored the same number of points in 2011. They did win a race in 2012, though.
Article Source: Bleacher Report - Formula 1
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