McLaren-Honda Are Right to Manage Expectations with 2015 Formula 1 Car

By
at Internationaled.org

Published: January 31, 2015

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It began so promisingly as we hovered along the McLaren-Honda MP4/6, the car that took Ayrton Senna, the finest driver in the history of Formula One, to his third and final championship in 1991.

The facts and the stats—the 44 grand prix wins, the eight world titles achieved by Senna, Alain Prost and the team—followed as we were invited to get intimate with the Brazilian's last great McLaren.

And then everything got hectic.



The background music sped up, the edits increased in frequency and the lighting varied as the MP4/6, this toy car in comparison, mutated into the almost futuristic MP4-30 machine.

The Goodyear tyres were exchanged for Pirellis, the simplistic front wing became something more reminiscent of a storage system and Senna's name around the cockpit area was replaced by those of Fernando Alonso and Jenson Button.

And most strikingly, the red-and-white colour scheme—the iconic red-and-white colour scheme—was overhauled by a silver-and-black paint job, with the red forced to settle for a streamlining role.



As car launches go in this modern era of online unveilings, McLaren's promotional clip to showcase the MP4-30 was among the more spectacular, but many were left disappointed with the presentation of the new car.

Ever since the team announced the renewal of their partnership with Honda in May 2013, the MP4-30—the first of the new era—was the car that all F1 folk had wanted to see.



The sense of anticipation had resulted in rendered images appearing on social media as fans predicted the appearance of the first McLaren-Honda in 23 years.

A widespread desire for the red-and-white livery to make a return developed into a campaign as the launch date approached, and McLaren themselves seemed to be jumping on the bandwagon, producing a Back to the Future spoof and vowing to "make...
Article Source: Bleacher Report - Formula 1

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