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It’s Time for Lotus F1 to Stop Joking Around and Get Serious
Published: February 25, 2014
They owned an extravagant hospitality unit and hosted the finest social gatherings in the paddock—but on the track? Almost anonymous.
This was, after all, a team that openly planned to alternate two drivers, Christian Klien and Vitantonio Liuzzi, to partner David Coulthard at the beginning of their debut season in 2005, signed one-race partnerships with the latest Hollywood blockbusters and was beaten by their own B team, Toro Rosso, in 2008.
Plenty of style, but little in the way of substance. As Lotus, Red Bull's Renault-powered counterparts, are set to discover in 2014, you can't have the former without the latter.
Who back then would have thought that Christian Horner, the man who jumped into a Monaco swimming pool with only Superman’s cape hiding his modesty in 2006, would grow to be central to diffusing tensions between Sebastian Vettel and Mark Webber at the very summit of F1?
In the period that has seen Vettel secure four consecutive world titles, Red Bull’s parties have evolved from unnecessary distractions from the job to the natural consequences of victory. They are no longer perceived as signs of unprofessionalism or a lack of commitment to the cause, but well-earned opportunities to let the hair down, unwind and relax.
The team has mastered the art of combining work with play to create a vibrant, youthful image to the point where Red Bull is no longer just another energy drinks manufacturer, but among the most successful constructors in the sport’s history.
While Red Bull have surged from the fun team of the grid to the pace-setters in recent seasons, Lotus are slowly regressing to the point where fun will be the only ...
Article Source: Bleacher Report - Formula 1
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