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Is Formula 1 Missing an Opportunity with Boring Car Launches in 2016?
Published: February 3, 2016
In days gone by, these launches would often be extravagant parties featuring beautiful backdrops or world-famous celebrity guests.
Fans who recall the 1990s will remember McLaren's glitzy 1997 launch of the MP4/12, where Mika Hakkinen and David Coulthard were joined on stage at London's Alexandra Palace by the Spice Girls—at the time, one of the world's most popular pop groups.
It was a little bit awkward and ever so slightly cringeworthy, but nonetheless, it remains one of the most memorable launches of all time—and it certainly drew the attention McLaren were seeking.
Launches continued to be special and often showy occasions into the 2000s. Venice was the scene for Benetton's 2001 launch, Sauber hired the Sugababes for their 2004 reveal, and Jordan went all the way to Moscow to show off their 2005 EJ15 in Red Square.
But as costs rose, sponsors exited and the world moved forward through the financial crisis of the late 2000s, these flashy launches became increasingly rare—and the month leading up to the start of the season became less interesting as a result.
Nowadays, launches are so unassuming and quiet that "launch" isn't even the right word for most of them. Every now and then a team will do some sort of proper event to mark the occasion, but for the most part, the internet rules the roost.
The best we can usually hope for is that a team will put some photographs of their new car on their website at the end of a countdown to give fans a peek, maybe accompanied by a video of some sort.
McLaren did this in 2014; we got to see a handful of carefully selected images of the car, a photograph of the drivers stood beside it and a video showing a 360-degree view ...
Article Source: Bleacher Report - Formula 1
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