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Has the US Grand Prix Finally Found a Home in Austin?
Published: November 16, 2013
This weekend, F1 makes its second visit to Austin, Texas. The question is: After wandering around the country for more than 50 years, has the United States Grand Prix (USGP) finally found a home in the desert?
The pieces all seem to be in place for Austin to become the home of F1 in America: a long-term contract; a beautiful, exciting new circuit; close proximity not only to all of Texas' big cities, but also to F1-starved fans in Mexico, who have been without a home race since 1992.
The inaugural race in Austin was a huge success. With The New York Times reporting that nearly 120,000 fans flocked to the Circuit of the Americas, there is clearly an appetite for F1 in the U.S. Though really, with a population of over 300 million and the aforementioned proximity to 120 million more people in Mexico, finding 100,000 F1 fans should not be too difficult.
Overall, the sport still occupies a small niche in the American market. For instance, according to Autoweek, total viewership numbers fell in the U.S. for the 2012 season, despite the return of the USGP. Even a new deal with NBC for the 2013 season may not be the answer. Only four of 19 races will air on NBC; the rest are shown on NBC Sports Network or CNBC, channels with a much smaller reach.
A permanent home for the USGP should help, though. Stability will allow Formula One Management and the race organizers to focus on building the racing series' brand in the US, rather than worrying if or where the next race will take place. And if the long-discussed race in New Jersey ever gets the green light, it will only provide further exposure.
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