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Haas’ Esteban Gutierrez Is Talking His Way out of Formula 1 at End of 2016
Published: November 11, 2016
On course to finish eighth in the constructors' championship with 29 points, the team have proved their unique approach to motor racing can succeed—purchasing as many parts as possible from Ferrari and fitting them to a chassis designed by Dallara.
Sure, teething troubles have developed and their competitiveness has inevitably waned as their debut season has progressed, but the newcomers have generally achieved their aim of looking like seasoned professionals.
And what's more, Haas appear to have taken the sport to a wider audience and, in their own way, helped tackle two of the most feared words in the F1 dictionary: "fan" and "engagement."
Ahead of August's Belgian Grand Prix, the team launched an initiative encouraging their Twitter followers to send messages of support, several of which would be plastered to the walls of their garage on a race weekend.
Despite F1's failure to fully embrace cyberspace over the years, teams being creative with their use of social media was nothing new—the Lotus team competed with a variety of hashtags on their car throughout 2013—yet this was slightly different, forming a direct link between Haas and their supporters.
It meant the last thing the drivers saw before they disappeared beneath their armour, climbed into their cockpits and started their engines was a collection of inspiring words, creating an atmosphere akin to the players' tunnel of a football stadium.
Such has been the sheer volume of responses that the decorations have changed on a weekly basis, with messages tailored for each individual race.
But if one note were to become a permanent fixture within the garage, it would be the mantra recycled by almost every competitor across the pit lane: "Just remember: We win and lose as a ...
Article Source: Bleacher Report - Formula 1
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