Ferrari’s Focus Wrong as Formula 1 Analyses Falling Audience Numbers

By
at Internationaled.org

Published: June 29, 2014

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As his team continues to struggle, Ferrari chairman Luca di Montezemolo has kept up his campaign to change Formula One.

Of course, with the introduction of hybrid power units in 2014, the sport has just undergone its biggest change in recent memory. And that change has already delivered several exciting races, shaken up the running order of the last few years and produced a fascinating battle for the Drivers' Championship (albeit amongst the drivers of one team). 



But Montezemolo is sure that F1 can do better. Two weeks ago, according to the Ferrari website, the 66-year-old Italian made a formal proposal to bring together the key stakeholders in the sport to improve the spectacle of F1.

We all want exciting racing, but we also understand that not every race can have six cars, all from different teams, finish within a few seconds of the winner. That has never been the case in F1 and it never will be.

Recently, fans have had to deal with several misguided attempts to improve the quality of the on-track product, all of them at least implicitly approved by Montezemolo and Ferrari—remember, the Italian team holds a veto on rule changes. From DRS to double points to standing restarts, it seems there is a bottomless reserve of silly ideas which are supposed to make people more interested in watching a grand prix.

It does not seem to be working, though, as television audiences continue to decline—although that probably has more to do with the decision to move to subscription-only broadcasters in many countries.

Meanwhile, the Ferrari chairman has demonstrated that he cannot or will not think in the best interests of the future of the sport. Montezemolo has pushed back against fuel efficiency regulations, saying that fans are not smart enough to understand them, despite the benefits for the sport: F1 is now more relevant to road car technology and Honda has re...
Article Source: Bleacher Report - Formula 1

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