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F1 2012 BBC vs. SKY: The Two Giants Go Head to Head
Published: December 23, 2011
Undeniably F1 is becoming an ever increasing sport within the UK and its popularity has risen rapidly since the BBC took the reins back in 2009. BBC F1 anchorman himself, Jake Humphrey often reports on twitter how viewing figures for both qualifying and race day have been at record breaking numbers and continue to climb race upon race. With this in mind, it’s no doubt that Sky want in, after all, as well as being for entertainment F1 is of course a multi-billion pound business with ever increasing profitability for a subscription based company such as Sky.
So what can we expect from Sky? Well earlier this month, the global giant announced that it would be launching the first ever dedicated F1 channel in March. Set to be fittingly named “Sky Sports F1” this will be the first time that the sport has had a channel solely dedicated to it. After the launch the channel will not just be broadcasting on a race weekend, it will in-fact broadcast 24 hours a day, 7 days a week. Sky have yet to release any information about exactly what type of content we can expect to “fill the gaps”, but rest assured the company want to do things properly.
The BBC have inadvertently put Sky under great pressure. Think about it, if as a viewer you already get the best quality broadcasting for free, why...
Article Source: Bleacher Report - Formula 1
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