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Does Ferrari Need Formula 1 More Than F1 Needs the Scuderia?
Published: February 17, 2014
Since 1950, the inaugural season of the F1 World Championship, Ferrari has used its privileged status to exact concessions from the sport's organisers. (And it really has happened since 1950—the Ferrari team did not show up for the first championship race in a dispute over the start money, according to James Allen.)
Generally, the FIA (the sport's governing body) and F1 CEO Bernie Ecclestone have fallen over themselves to placate the Maranello-based team.
But are those compromises necessary? What if we flipped the proposition: What would Ferrari be like without F1?
Sure, the Italian company would still make and sell fancy, exceedingly expensive sports cars. It would not, however, possess the allure and stature that comes from more than 60 years of success at the pinnacle of motorsport.
In 1977, founder Enzo Ferrari told Car's Keith Botsford, "The racing cars are our most effective way of making the Ferrari way known, and selling what we produce." The company is built to race.
And, without its F1 triumphs, Ferrari would probably not be the most powerful brand in the world, as it was named by Brand Finance in 2013.
Yet there is a perpetual fear in F1, stoked by Ferrari's periodic sabre-rattling, that the Italian constructors will withdraw from the championship if this or that new regulation is not to their liking.
This fear has allowed Ferrari to build a list of benefits that its rivals are not privy to. These include a special payment from the F1 prize fund, and vetoes on Ecclestone's successor and on changes to the s...
Article Source: Bleacher Report - Formula 1
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