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Can Red Bull Finally End Their Spielberg Suffering in 2016 Austrian Grand Prix?
Published: July 1, 2016
From performing demonstration runs on snow-capped mountains and signing one-off sponsorship deals with the latest blockbusters, to allowing one of their cars to take on an army of eight grizzly rugby players, the team have often been lauded for their inventive, enthusiastic approach to marketing.
Yet those famed PR skills were nowhere to be seen in the buildup to their home race at their own track a year ago.
"What else has to happen that we will lose our motivation completely?" Dietrich Mateschitz, the founder and owner of the Red Bull empire, asked himself in Speed Week magazine (h/t BBC Sport), Red Bull's in-house media outlet, just two days ahead of the Austrian Grand Prix at the Red Bull Ring.
His frustration, of course, was borne out of Red Bull's fall from grace—their tumble from championship-winning status to the obscurity of the midfield in less than two years—and specifically the struggles of engine suppliers Renault, who he felt were sapping "not only time and money, but also the will and motivation" from his team.
Mateschitz's comments effectively set the tone for Red Bull's home race as they—12 months after their favourite son, Sebastian Vettel, was left limping at the rear of the field in Austria after suffering a loss of power on the second lap—hit the lowest point in what became the team's first winless season in seven years.
Behind the wheel of the clumsy-looking RB11 cars, Daniil Kvyat and Daniel Ricciardo were left to start 15th and 18th, respectively, as Red Bull—almost in protest against both their lack of competitiveness and the V6 turbo regulations—incurred grid penalties for exceeding engine-component usage limits.
After recovering to th...
Article Source: Bleacher Report - Formula 1
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