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Bernie Ecclestone Is Not as Out-of-Touch as He Seems on Social Media
Published: November 16, 2014
His list of ill-considered quotes is lengthy, from the time he compared women to household appliances to his expression of some admiration for Adolf Hitler's ability to get things done.
Last week, Ecclestone made headlines again for an interview with Atifa Silk of Campaign Asia-Pacific magazine. In the interview, Ecclestone suggested that F1 does not need to worry about attracting younger fans and that he does not see any value for F1 in social media, such as Twitter and Facebook.
When Ecclestone says something like this, there is a temptation to think, "He's 84 years old...he's a dinosaur. He doesn't know what he's talking about." And it's true, to an extent. F1 has not embraced the new forms of media as quickly as they should have, but that does not mean the sport never will.
Like all of us, Ecclestone makes mistakes. He misspeaks. He has probably said things he regrets (or maybe not—all publicity is good publicity, after all). But in terms of the business of F1, history has proven him correct. He, like Kimi Raikkonen, knows what he is doing.
There are already small signs of change. This season, for example, at the start of each televised F1 session, a small message appears at the bottom of the screen saying, "Join the conversation," followed by a Twitter hashtag for the race.
Clearly, Ecclestone does see some value in fans engaging on Twitter.
And if you read the full interview in Campaign Asia-Pacific, not just stopping at the headline-grabbing, no-value-in-social-media quote, the F1 CEO actually says there is value in the medium. "We should use social media to promote F1," Ecclestone says. "I just don’t know how."
But there are a...
Article Source: Bleacher Report - Formula 1
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