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Euro Tour: Chris Wood Looks to Break Through in BMW International Open

Published: June 24, 2012

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His name is Wood. Chris Wood. No, Tiger Woods is not the notable golfer in contention playing a rare tournament on the European Tour. Chris Wood is a 24-year-old Englishman primed to break through with his first professional victory. He trails leader Danny Willett by one stroke entering the final round of the BMW International Open. I wrote yesterday about how Woods has caused apathy amongst marketers... 


Is It Time to Start Treating Tiger Woods Like a Regular Golfer on the PGA Tour?

Published: June 23, 2012

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It could be argued that treating Tiger Woods as an average PGA Tour golfer is ludicrous. If nothing else–and Tiger has done plenty for the game of golf–he has redefined what the casual golf fan is. Before Tiger came to town, the “casual” golf fan might have known more players, because there were more stars in previous generations that coexisted with the other greatest player... 


PGA Tour Golf: Why Tiger Woods and Rory McIlroy Are Still Comparable

Published: June 4, 2012

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Tiger Woods won the Memorial Tournament on Sunday. Rory McIlroy missed his third consecutive cut. Naturally, most with an opinion assume any comparison between the two is deemed ridiculous. Tiger is back. Rory, nice try, but you’ll never get there. You’ll never be Tiger. ESPN‘s Colin Cowherd, who was retweeted by countless people, sent out this knee-jerk reaction, prisoner-of-the-moment... 


Memorial Tournament Round 1: Risky Romero Returns to Form

Published: May 31, 2012

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After round one of the 2012 Memorial Tournament hosted by Jack Nicklaus, a bewilderingly talented, yet inconsistent golfer, has put himself in prime position to contend. Given that description, the name that might first come to mind would be Tiger Woods, who sits at two-under par—four strokes off the lead. Who may come to mind nearly last would be Andres Romero. The 31-year-old Argentinian, who... 


Persistent Parity: Why Golf No Longer Needs Tiger Woods

Published: May 28, 2012

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Tiger Woods is widely considered the greatest to ever pick up a set of sticks and golf his ball. He has brought unprecedented swagger, dominance, and global exposure to a game that many don’t typically consider a “sport.” Golf is now a $76 billion industry—larger than film, music, and newspapers, according to Golf procon.org. Unfortunately, Tiger turned out to be a falsely advertised... 


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