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B/R Exclusive Part 1: Steve Elkington on Tiger Woods, Social Media, Golf World
Published: November 18, 2011
You may also know Elk from his legendary appearances on the Jim Rome show. Let me assure you, this man knows how to tell a tale.
Earlier this week, Max Rausch and I got a chance to sit down with Elk and his business partner Mike Maves in B/R’s San Francisco offices. Elk and Maves dished on the their awesome new golf-centric social media site, the President’s Cup, Tiger Woods, and why Elk won’t play fours.
SecretintheDirt.com is a dynamic online community designed to bring golfers together. On the site, dirters can find video lessons from trusted pros, read fresh golf news, sell old clubs and even read course reviews. The Secret in the Dirt is fast becoming the web's one stop shop for golfers everywhere.
B/R: Social media is primarily about sharing and social networks have allowed people from every background and every corner of the world to connect. How and why do you think golfers can benefit from the power of social media through the Secret in the Dirt?
Maves: We believe the future of golf is in the good amateur. The idea when Elk and I first started talking was lets make it a goal to create more good amateurs. And really that’s what’s going to grow the game of golf.
Elk: There were two things we built the dirt on. One was there was no way for me, this little guy growing up in Wagga Wagga, Australia to get discovered. But with the Secret in the Dirt that’s possible. And then the other is: We don’t think golf lessons should cost $500. We think it should be free. We think you should be able to pass down information ...
Article Source: Bleacher Report - Golf
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