April 2010 News

2010 Masters Round One: Phil Mickelson Solidly in the Hunt

Published: April 9, 2010

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“Lefty” is BAAACK!!!!! Despite a less than stellar start to the 2010 PGA season, arguably the worst start in his career, Phil Mickelson entered the 2010 Masters as one of the favorites to win it all. In a classy move, Mickelson brought in his wife’s doctor to caddy for him on a few holes at this prestigious event. The media attention this decision garnered didn’t appear to... 


Tiger Woods’ Opening Round: Same Ole Tiger, Same Ole Story

Published: April 9, 2010

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On a rainy and dull day at Augusta National, there was a sense of calm amongst the gallery, as Tiger Woods’ eagerly awaited return grew closer and closer.  Finally, the once loved and praised man stepped up to the tee, and after following legendary Arnold Palmer and Jack Nicklaus, it was clear by the crowd’s reaction that not much had changed in the world of golf. The wind was howling,... 


Tiger Woods Answers the Voice from Earl’s Grave

Published: April 8, 2010

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It was so, very eerie. There it was; Nike’s latest commercial offering an emotionless Tiger Woods, who was staring at us while his deceased father’s voice asked some haunting questions. “I want to find our what your thinking was, what your feelings are and did you learn anything?” Woods answered his father Thursday with a return to competitive golf and a career best opening... 


2010 Masters First Day Review: A Day for the Old-Timers as Tiger Prowls

Published: April 8, 2010

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During an era in golf when young players can find fairways and greens with little more than a flick of club, it was a quartet of old-timers who dominated Round One at the Masters. They showed that class is most certainly permanent, as they lit up the leaderboard on the first day at the Augusta National. Bernard Langer, Sandy Lyle, Fred Couples, and Tom Watson all turned back the clock—or maybe... 


The Masters Gets Senior Leadership from Freddie Couples

Published: April 8, 2010

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If you like your golf heroes with more than a touch of gray hair, a laid-back disposition, and smooth tempo, then the first round of the 2010 Masters was your kind of day, and easy-going Freddie Couples is your kind of player. Couples, the winner of the 1992 Masters, had one heck of a Thursday. He simply fashioned a six-under-par 66 and sits alone atop the leaderboard of 2010’s... 


Earl and Tiger Nike TV Ad Connects with Fathers’ Sensibilities

Published: April 8, 2010

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The new Nike television ad featuring Tiger Woods is nothing short of an ace (a hole-in-one for those unfamiliar with golf lingo)! Nike continues to push the envelope, creating ads that break new ground, inspiring us to move forward and “Just Do It.” From the Brazilian national team ad featuring star players happily kicking the ball around at an airport, to elite athletes like Dwyane Wade... 


2010 Masters Results: 10 Interesting Observations from Round One

Published: April 8, 2010

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The 2010 Masters is underway and Round One is complete. The day was filled with many interesting events including 60 year old Tom Watson finishing tied atop the leaderboard with a 67. What was wildly anticipated as being the “Tiger Show,” the opening round was very much business as usual at Augusta. The Tiger drama was kept to a minimum and golf was kept as the main focus. The following... 


Crocodiles Tears for the Cheetah: Tiger Woods “Private” Life Is Public

Published: April 8, 2010

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One of the biggest social problems in America is celebrity worship. Now don’t get me wrong, I realize there are more pressing problems in the country than the sex life of disgraced golfer Tiger Woods. Personally, I really don’t care about him, his wife or his mistress. What bothers me is the rush to forgive celebrities for indiscretions that would ruin the lives of ordinary Americans. Tiger... 


Masters Magic and Mojo from Old Man Tom Watson

Published: April 8, 2010

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Perhaps you thought that the mid-summer’s dream of Tom Watson winning the British Open at Turnberry was too good to be true. As it turned out, Old Man Watson was dealt a cruel hand on that final hole of the Open Championship. Fate smiled on golf’s 60-year-old Magic Man once again during the first round of the 2010 Masters Thursday.  Mojo was his name as the senior citizen with a fake... 


United States Substitutes May Be the Difference in World Cup

Published: April 8, 2010

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At some point this summer the United States will have to call in a substitute. It might be for an injury, a booking, a change of tactics, the search for an elusive goal, or in defense of a lead. The annals of soccer are full of substitutes that have come on and changed an entire game. The super sub exhibits a skill, talent, mindset, or energy that hasn’t been seen in the game before he has been... 


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